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Here’s a list of my essentials, in no particular order

person picking white and red book on bookshelf
person picking white and red book on bookshelf
Source: Unsplash, @christinhumephoto

Reading is my favourite way to relax from an entire day working in front of a screen. It is also one of the best ways to find new information and knowledge. These are some of the books I think helped shape my design thinking. Some I read, some I listened to as audiobooks.

Buy on Amazon

Design doesn’t have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.

I often refer to The Design of Everyday Things as ‘the Bible…


Mobile application created as a side project to help users organise their media content. Our research shows a need for an improved experience for those looking for a better classification system.

Design of ‘Shelves’, an entertainment organisation app.

A place for all your entertainment

The Challenge

Most users have different methods, or even none, for staying up to date with the content they consume. Already existing apps include a variety of features, but they aren’t suitable for some users. Most users install three separate apps for their TV shows, films and books

Our research reflects a common interest in a simpler yet still powerful entertainment organisation system.

The Solution

A…


This UX redesign is meant to improve the usability of the official Metro app to help turn it into commuters’ first choice instead of their current ones.

This redesign includes new features and a completely revamped navigation service.

Redesign of Metro Madrid App

Making Metro commuters’ first option

Metro Madrid has an outdated app. Users –according to research– refuse to navigate through the official app and prefer to rely mostly on Google Maps and Citymapper instead.

UX research points out some major flaws to address, such as tiny buttons, lack of maps, among other things.

A full research –interviewing users and collecting data– and creation…


Club América Touroperador

The goal with this UI redesign was increasing our sales and tour estimate enquiries. Research shows UX flaws to be addressed. We want our users to be able to find the right tour for them and save a copy of the tour details.

Redesign of tour offer landing pages as the Lead Marketing Designer in Club América.

Club América Touroperador, a tour operator selling to travel agencies has an outdated website. Tiny fonts, missmatched colors, tedious workflow…

Research shows flaws in UX: clients getting lost, too much information, lack of proper call to action buttons.

A preliminary research to create…

Borja Castropol

Product Designer & restless creator

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